Institutions of higher learning today rely on tuition dollars to function. During a time when the pool of high school graduates is shrinking, colleges and universities must look to alternative target markets to meet enrollment goals, including those transferring from community college. Community college transfers have unique attributes that…

With the number of transfer students increasing and graduation still an elusive goal, the researchers conducted four focus groups and four individual interviews with transfer students attending universities in the Chicago and Dallas-Fort Worth area to better understand and explore the factors that influenced their college choice decisions at their…

This study examined reasons for student choice of a specific community college. The site of the study is a west Texas public, two-year institution with 4,674 students, full- and part-time, as of fall 2008. The top six reasons for selection were transferability of courses, available academic programs and quality, campus location, cost, available…