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Direct linkOy Lar Kiki, Chan; Lau, Yui-yip; Chan, Victor C. W. – International Journal of Educational Management, 2023
Purpose: This study empirically investigates the influence of students' brand attitudes and perceptions of brand fit on their study intention vis-à-vis international brand alliances and individual brands after alliance. Design/methodology/approach: Structural equation modelling (SEM) was used in data analysis, and a questionnaire was administered…
Descriptors: Reputation, Institutional Characteristics, Institutional Cooperation, Student Attitudes
Law, Vincent T. S.; Yee, Hilary H. L.; Ng, Tommy K. C.; Fong, Ben Y. F. – Technology, Knowledge and Learning, 2023
The adoption of online learning approach in education is becoming more popular around the world to overcome the time and spatial barriers of traditional face-to-face learning. The Coronavirus Disease 2019 (COVID-19) pandemic has affected the normality of learning and avoiding face-to-face activities is one tactic to minimise the spread of…
Descriptors: COVID-19, Pandemics, Educational Change, Community Colleges
