Use of Performance Standards and Skills in Marketing Education.

Bunn, Phyllis

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Peer reviewed

ERIC Number: EJ472204

Record Type: Journal

Publication Date: 1993

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: ISSN-0007-6678

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Use of Performance Standards and Skills in Marketing Education.

Bunn, Phyllis

Business Education Forum, v48 n2 p38-40 Dec 1993

The Perkins Act mandated the establishment of standards, assessments, and certification to train the nation's work force. By ascertaining what is expected of their programs and students, marketing educators will be sure that their standards are met and that the future of marketing education reflects today's visions. (Author/JOW)

Descriptors: Academic Standards, Accountability, Entry Workers, Futures (of Society), Marketing, Minimum Competencies, Retailing, Secondary Education, Vocational Education

Publication Type: Opinion Papers; Journal Articles

Education Level: N/A

Audience: N/A

Language: English

Sponsor: N/A

Authoring Institution: N/A

Identifiers - Laws, Policies, & Programs: Carl D Perkins Vocational and Applied Technology Education Act 1990

Grant or Contract Numbers: N/A

Author Affiliations: N/A