While there have been numerous discussions of the impact on educational services made by trade liberalization through the World Trade Organization (WTO), this study looks at the emergence of global resistance to the commodification of culture through the General Agreement on Trade in Services (GATS) within the WTO. In line with the Council of Europe Declaration on Cultural Diversity in 2000 and the UNESCO Declaration on Cultural Diversity in 2001, a global movement has been fighting for a legally binding global convention on cultural diversity under the auspices of UNESCO. The author examines how "cultural diversity" is defined by various groups and nations. She also discusses the potential implications of such a global convention on cultural diversity for "cognitive justice", that is, for affirming the validity of diverse knowledge systems over against the dominance of neoliberal ideology. Finally, she argues that the leading definition of cultural diversity, contrary to its stated intention, actually serves to re-assert the cultural hegemony of the North rather than benefit subjugated knowledges of the South.