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Direct linkElhajjar, Samer; Borna, Shaheen – Marketing Education Review, 2023
This research explores the perspectives of marketing students and educators about the Big Data courses in marketing education programs. It also examines drivers that predict interest on the part of marketing students in taking Big Data courses. Data was collected through interviews with 20 marketing educators, and a survey was completed by 480…
Descriptors: Marketing, Teaching Methods, Competition, Statistics Education
Zhang, Zheng; Nagle, Joelle; McKishnie, Bethany; Lin, Zhen; Li, Wanjing – Pedagogies: An International Journal, 2019
This systematic review is built on the seminal work by the New London Group in 1996. Few endeavours have synthesized findings of empirical studies pertaining to the effects and challenges of multiliteracies practices in various schooling and geographical contexts. Through a five-point Likert scale and a deductive and inductive thematic analysis,…
Descriptors: Multiple Literacies, Educational Research, Data Collection, Data Analysis
OECD Publishing, 2013
The Programme for the International Assessment of Adult Competencies (PIAAC) has been planned as an ongoing program of assessment. The first cycle of the assessment has involved two "rounds." The first round, which is covered by this report, took place over the period of January 2008-October 2013. The main features of the first cycle of…
Descriptors: International Assessment, Adults, Skills, Test Construction
