This article discusses what kinds of organisational and change processes take place when shifting to customer-oriented service concept, here called "third generation services". Our interest lies in the learning process that produces the development of services in cities and regions in new ways and how to develop services in practice so…

The research reported in this study concerns older adults from Australia who voluntarily chose to learn the craft of woodturning. Semi-structured interviews and a survey questionnaire were distributed to members of a woodturning club to explore their motivations and the processes by which they learned how to woodturn. The findings indicated that…