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Direct linkPaladino, Angela; Ng, Serena – Environmental Education Research, 2013
This article examines the determinants of eco-friendly electronic good consumption among students at a large Australian university who have been exposed to a marketing campaign, Mobile Muster. Empirical research generally shows younger consumers to be less concerned about the environment. Similar studies demonstrate that peer pressure has a large…
Descriptors: Telecommunications, Purchasing, College Students, Foreign Countries
