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Direct linkGreen, Teegan – Marketing Education Review, 2015
Flipped classrooms reverse traditional lecturing because students learn content before class through readings and prerecorded videos, freeing lectures for hands-on activities and discussion. However, there is a dearth of literature in marketing education addressing flipped classrooms. This article fills this void using grounded theory to develop a…
Descriptors: Blended Learning, Educational Technology, Technology Uses in Education, Video Technology
