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Perera, Nirukshi – International Journal of Multilingualism, 2022
This study is located in a lesser-known educational context and investigates aspects of migration, religion and multilingualism. Focusing on the discourse of second-generation adolescent migrants in a Tamil Hindu temple school in urban Australia, I discuss how flexible language practices manifest in this migrant faith setting. I argue that the use…
Descriptors: Foreign Countries, Immigrants, Religion, Multilingualism
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Santello, Marco – Applied Linguistics, 2015
This article explores attitudes and response to language selection in advertising targeting Italian bilinguals who belong to a defined speech community. The research builds upon (i) research on multilingual advertising by investigating its attitudinal correlates, and (ii) studies on advertising to bilinguals through the verification of the…
Descriptors: Advertising, Language Attitudes, Language Fluency, Italian
Zhou, Fan – ProQuest LLC, 2009
One result of accelerating globalization is the competition for human capital. On one hand, nations are investing more and more in their educational systems to create their own human resources; on the other hand, these nations are struggling to effectively and efficiently utilize their existing human capital. Additionally, there is a massive wave…
Descriptors: Language Dominance, Human Capital, Global Approach, Purchasing