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Direct linkIdris, Muhammad Zaffwan; Whitfield, T. W. Allan – Journal of Marketing for Higher Education, 2014
Over the last decade, many universities attempted to improve their public image by changing their corporate visual identity (CVI) and/or name. Despite the prevalence of such practices, little research has been conducted into their effectiveness. The research reported here focused upon one facet of the higher education branding debate, that of the…
Descriptors: Universities, Higher Education, Marketing, Advertising
Hemmings, Brian; Kay, Russell – International Journal of Educational Management, 2010
Purpose: This paper has two aims: to investigate the relationship of self-efficacy beliefs in terms of research on publication output; and, to identify the relationship of self-efficacy beliefs about research to the publishing outputs of neophyte lecturers. Design/methodology/approach: A questionnaire was utilised to obtain responses from…
Descriptors: Foreign Countries, College Faculty, Self Efficacy, Faculty Workload
