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Download full textYi, Zhixian – Information Research: An International Electronic Journal, 2016
Introduction: This study examines how Australian academic librarians perceive techniques for promoting services and resources, and the factors affecting the perceptions regarding effectiveness of techniques used. Method: Data were collected from an online survey that was sent to 400 academic librarians in thirty-seven Australian universities. The…
Descriptors: Foreign Countries, Library Services, Marketing, Academic Libraries
