Reasons for increasing fund-raising efforts among Australian colleges and universities are outlined. Theories of fund-raising are contrasted with current practice, and a model is developed that includes specific suggestions and considerations for administrators in planning an advancement program. (MSE)

University fund raising for private support, a new development in Australia, is encouraged. The issues, benefits, and details of program organization are outlined, and examples of Australian universities' successes with fund raising are given. (MSE)