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Corby, Patricia1
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Transforming Pedagogies with New Technologies: Advertising
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Corby, Patricia – English in Australia, 2008
The author was keen to look at advertising with her online classes, both in Business Enterprise (looking at how businesses operate, target marketing, language used in business etc) and in Creative Writing as she felt that this was a topic which worked in both areas and was an important one due to the huge impact and the big intrusion that…
Descriptors: Advertising, Creative Writing, Online Courses, Case Method (Teaching Technique)