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Direct linkJongenelis, Michelle; Dixon, Helen; Scully, Maree; Morley, Belinda – Health Education & Behavior, 2023
Background: To address concerns that healthy weight and lifestyle campaigns (HWLCs) could have unintended psychological or behavioral consequences, this study tested reactions to TV advertisements from two HWLCs--"LiveLighter"® (employs graphic health effects messaging) and "Swap It Don't Stop It" (employs animation and…
Descriptors: Advertising, Body Weight, Life Style, Health Promotion
Kite, James; Thomas, Margaret; Grunseit, Anne; Li, Vincy; Bellew, William; Bauman, Adrian – Health Education Research, 2020
The "Make Healthy Normal" obesity prevention mass media campaign was implemented in New South Wales, Australia from 2015 to 2018. This study evaluated Phase 2 (2017-18) of that campaign, using three cross-sectional online surveys with men aged 18-54 years (n = 4352) and six focus groups with men aged 35-54 years and parents with children…
Descriptors: Foreign Countries, Obesity, Prevention, Mass Media
Gordon, Chloe S.; Howard, Steven J.; Kervin, Lisa K.; Jones, Sandra C. – Health Education & Behavior, 2018
Objective: Alcohol media literacy (AML) programs have achieved positive results for alcohol prevention; however, gender may moderate program effectiveness. This study investigated gender differences for an Australian AML intervention. Method: Fifth and sixth graders (N = 165), allocated to an intervention or wait-list control group, participated…
Descriptors: Gender Differences, Media Literacy, Program Effectiveness, Intervention
Forgasz, Helen; Tan, Hazel; Leder, Gilah; McLeod, Amber – International Journal of Research & Method in Education, 2018
Surveys are commonly used to determine how people feel about a specific issue. The increasing availability of the internet and popularity of social networking sites have opened up new possibilities for conducting surveys and, with limited additional costs, enlarge the pool of volunteer respondents with the desired background, experience, or…
Descriptors: Surveys, Social Media, Recruitment, Advertising
Perez, Donna; Kite, James; Dunlop, Sally M.; Cust, Anne E.; Goumas, Chris; Cotter, Trish; Walsberger, Scott C.; Dessaix, Anita; Bauman, Adrian – Health Education Research, 2015
Melanoma is the most common cancer among 15- to 29-year-olds in Australia, with rates increasing with age. The "Dark Side of Tanning" (DSOT) mass media campaign was developed in 2007 to influence attitudes related to tanning. This study aimed to assess recall and impact of the DSOT campaign. Data were collected using online surveys of…
Descriptors: Foreign Countries, Cancer, Prevention, Health Promotion
Gold, J.; Aitken, C. K.; Dixon, H. G.; Lim, M. S. C.; Gouillou, M.; Spelman, T.; Wakefield, M.; Hellard, M. E. – Health Education Research, 2011
Mobile phone text messages (SMS) are a promising method of health promotion, but a simple and low cost way to obtain phone numbers is required to reach a wide population. We conducted a randomised controlled trial with simultaneous brief interventions to (i) evaluate effectiveness of messages related to safer sex and sun safety and (ii) pilot the…
Descriptors: Disease Control, Advertising, Health Promotion, Safety
Corby, Patricia – English in Australia, 2008
The author was keen to look at advertising with her online classes, both in Business Enterprise (looking at how businesses operate, target marketing, language used in business etc) and in Creative Writing as she felt that this was a topic which worked in both areas and was an important one due to the huge impact and the big intrusion that…
Descriptors: Advertising, Creative Writing, Online Courses, Case Method (Teaching Technique)
