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Direct linkMwenda, Amanda Bridget; Sullivan, Miriam; Grand, Ann – Journal of Marketing for Higher Education, 2019
Universities are no longer limited to traditional media platforms for recruitment advertising; increasingly, institutions are using online videos and social media to promote themselves locally and internationally. We analysed a sample of 81 YouTube videos that promote Science, Technology, Engineering, and Mathematics (STEM) courses in 40…
Descriptors: Universities, Marketing, Video Technology, STEM Education
