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Direct linkKemps, Eva; Tiggemann, Marika – Journal of Experimental Psychology: Applied, 2007
Based on converging evidence that visual and olfactory images are key components of food cravings, the authors tested a central prediction of the elaborated intrusion theory of desire, that mutual competition between modality-specific tasks and desire-related imagery can suppress such cravings. In each of Experiments 1 and 2, 90 undergraduate…
Descriptors: Cues, Females, Visual Stimuli, Sensory Experience
