Although group mentoring is not widely utilised in higher education settings, it has been viewed as successfully helping the research careers of academics (Walkington, Vanderheide, & Hughes, 2008). This paper explores the results of a qualitative and quantitative study about perceptions of one university-based group mentoring programme. The results enable an understanding of challenges that might exist in attracting potential participants to a group mentoring programme. Results indicate that organisations implementing a group mentoring programme need to make sure goals and outcomes of the programme are properly communicated, and that these also need to align with academics' priorities for career development.