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A Cross-Cultural Study of Implicatures in Brazilian TV Commercials.
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Silva, Rosangela Souto – 1994
A study investigated the extent to which native speakers (NSs) and non-native speakers (NNSs) of Portuguese understand implicatures in Brazilian television commercials in Portuguese. Subjects were nine Brazilian graduate students and 11 American students of Portuguese at the University of Illinois at Urbana/Champaign. Correct inference of the…
Descriptors: Advertising, College Students, Commercial Television, Cross Cultural Studies