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Luan Carlos Santos Silva; José C. Sánchez-García; Silvia Gaia; David Nunes Resende – SAGE Open, 2025
This study investigates the processes of Technology Transfer within Brazilian public universities across the country's five regions. As an applied research project employing quantitative methods, it provides a detailed analysis of these processes. An exploratory approach was adopted, utilizing metrics such as the mean, standard deviation, and…
Descriptors: Foreign Countries, Public Colleges, Universities, Technology Transfer
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Mayo, John K.; And Others – Communication Research: An International Quarterly, 1984
Analyzes the transfer of "Sesame Street" to Brazil and Mexico. Explains how the short-run success and long-run failure of the transfer can be found in the nature of the supplier-receiver relationships and in the emphasis on product transfer rather than process modification and adjustment. (PD)
Descriptors: Childrens Television, Educational Television, Formative Evaluation, Marketing