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Assessing the Link between Environmental Concerns and Consumers' Decisions to Use Clean-Air Vehicles
Peer reviewed
Direct linkPlax, Timothy G.; Kearney, Patricia; Ross, Ted J.; Jolly, J. Christopher – Communication Education, 2008
A consulting contract with the California Air Resources Board led to a project examining how California drivers' and fleet managers' perceptions, attitudes, and consumer behavior regarding Clean Vehicle Technologies influenced their own energy choices when it came to purchasing vehicles. The consultants examined archival research, conducted focus…
Descriptors: Opinions, Attitudes, Consultants, Focus Groups
