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Direct linkPatricia Alejandra Martin – ProQuest LLC, 2024
This dissertation examines how first-generation high school Students of Color from California's San Joaquin Valley navigate digital marketing and advertising during their college search and application processes, offering a timely contribution to the study of college admissions in a post-affirmative action landscape. Higher education institutions…
Descriptors: Minority Group Students, First Generation College Students, Marketing, Advertising
