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Exploring Differences in Preference for On-Line versus Traditional Classroom Delivery of a Freshmen Introduction to Global Business Course

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Levine, Mark; Guy, Paul; Straus, Peter; Levine, H. T. – American Journal of Business Education, 2009

The present study investigates whether pre-business students, after having completed a traditional in class freshmen introduction to global business course, express a difference in preference for such a course to be delivered online versus classroom or no preference at all. The study further explores whether four variables: 1) number of units of…

Descriptors: Delivery Systems, Preferences, Online Courses, Conventional Instruction