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Atwong, Catherine T. – Marketing Education Review, 2015
To prepare students for the rapidly evolving field of digital marketing, which requires more and more technical skills every year, a social media practicum creates a learning environment in which students can apply marketing principles and become ready for collaborative work in social media marketing and analytics. Using student newspapers as…
Descriptors: Social Media, Practicums, Newspapers, Marketing
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Smith, Christina M. – Journal of Information Technology Education: Innovations in Practice, 2015
The use of blended learning is well suited for classes that involve a high level of experiential inquiry such as internship courses. These courses allow students to combine applied, face-to-face fieldwork activities with a reflective academic component delivered online. Therefore, the purpose of this article is to describe the pedagogical design…
Descriptors: Blended Learning, Internship Programs, Teaching Methods, Focus Groups
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Roman, Alexandru V. – Journal of Hispanic Higher Education, 2015
This article provides the "lessons learned" from the experience of redesigning two sections (face-to-face and online) of a core master of public administration class as a service-learning course. The suggestions made here can be traced to the entire process of the project, from the "seed idea" through its conceptualization and…
Descriptors: Service Learning, Teaching Methods, Public Administration, Course Descriptions
Rodriguez, C. Osvaldo – European Journal of Open, Distance and E-Learning, 2012
Open online courses (OOC) with a massive number of students have represented an important development for online education in the past years. A course on artificial intelligence, CS221, at the University of Stanford was offered in the fall of 2011 free and online which attracted 160,000 registered students. It was one of three offered as an…
Descriptors: Foreign Countries, Educational Technology, Electronic Learning, Distance Education