Meeting college students' basic needs is the goal of a new set of student success initiatives that address students' urgent food, housing, or financial hardships in an effort to help them remain and succeed in college. Focusing on one California public university, we describe one such basic needs program, identifying the students who participate, their hardships and services received, and their retention over time. Students presented with issues in four main areas: food insecurity, mental health, multiple severe hardships, and need for one-time supports. In general, participants were retained at lower rates than the campus average, which is to be expected given their severe hardships. However, those who enrolled in the Supplementation Nutrition Assistance Program (SNAP) were retained at higher rates, on par with or higher than university-wide retention. California has amended SNAP regulations to waive work requirements for low-income students, making it easier for college students to qualify.