The "Principals' Attitude toward Physical Education" ("PAPE") survey was used to assess public principals' intention to promote physical education (PE). Principals (n = 106) from randomly selected middle and high school schools in California completed the "PAPE." Results indicated favorable attitudes, perceived behavioral control, and normative beliefs were associated with promoting PE. Middle school principals are more likely to promote PE than high school principals, especially if they promoted PE in the past. Principals who reported higher perceived competence along with positive professional and personal experiences with PE indicated they would likely promote this subject-matter content in their school.