The purpose of this research is to examine how the topic of social media has been integrated and executed within academic institutions and marketing courses. An exploratory survey of marketing educators that taught social media in their course(s) was undertaken. The survey addressed how social media was embedded within an institute's curriculum,…

Studies of university writing assignments demonstrate inconsistencies in the elements examined, making it difficult to achieve a clear understanding of the range, frequency, and characteristics of assignments that students might encounter. In this research study, syllabi from one university college were analyzed to determine the types and…

Intended as a reference for students in film and television, this guide for 1975-76 contains pertinent information on media courses in over 80 Canadian colleges and universities. The schools are arranged according to provinces and a complete description of individual course offerings is given. A listing of filmography monographs, and brief…

The activities of the Centre for Continuing Education, University of British Columbia, and its professional staff are reviewed for the 1974-75 year. A statistical report shows an overall enrollment increase of 13.74%, with part-time, evening, and correspondence credit courses showing expanded student participation and course offerings. A broad…