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Direct linkPizarro Milian, Roger; Davidson, Cliff – Journal of Further and Higher Education, 2018
Existing research on marketing within PSE tends to focus on homogeneous groups of high-status organisations. This study ameliorates this gap in the literature, conducting a comparative analysis of promotional materials produced by public universities and community colleges in Ontario, Canada. We find that these two groups draw on unique strategies…
Descriptors: Public Colleges, Universities, Community Colleges, Marketing
Download full textSoiferman, L. Karen; O'Brien Moran, Michael – Online Submission, 2011
The purpose of this study was to investigate the perceptions of doctoral students in a western Canadian university about the doctoral programs offered in the Faculty of Education. The research for the study was undertaken using a mixed-method explanatory design. Our initial research question was: "what are some of the factors that doctoral…
Descriptors: Graduate Students, Student Attitudes, Educational Attitudes, Graduate Study
