This study compares the effects of black and white and color mediated content on pupil's affective responses at different levels of maturation for 148 students in grades four, seven and 12 of the Calgary Public School System. Students in each treatment group were shown a set of 14 identical slides in either black and white or color and told to…

The relative educational effectiveness of color vs. black and white television has not been exhaustively explored. While previous studies have concentrated on the factual retention of subject matter--bypassing the subjective attitudes--this study was designed to thoroughly analyze both areas. Using Osgood's Semantic Differential and the Liking…