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Direct linkFlostrand, Andrew; Ho, Jason Y. C.; Krider, Robert E. – Journal of Marketing Education, 2016
The use of student self-branding exercises in introductory marketing courses for undergraduate business programs has been growing in popularity due to a number of advantages for students. This article introduces implementation of the "Marketing Me" variant developed and used since 2013 by the authors, wherein alumni are brought in to…
Descriptors: Marketing, Business Administration Education, Introductory Courses, Undergraduate Students
Riordan, Robert J.; Hine, Michael J.; Smith, Tim C. – Journal of Information Systems Education, 2017
This paper describes the redesign and implementation of an introductory Information Systems class. The redesign was guided by principles drawn from the experiential and active learning literature. Central to the redesign are two simulated companies: petGRO, a fictional ERP-enabled pet food and accessories e-tailer, and beans4all, a technology…
Descriptors: Integrated Activities, Learning Activities, Foreign Countries, Undergraduate Students
