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Lambert, E. Beverley; Clancy, Susan – Australian Journal of Early Childhood, 2004
This study describes the use of content analysis to develop a framework for analysing children's animated television programs (in this case, "Bob the Builder") and as such represents the initial stage of a larger project. Results indicate this popular TV series for preschoolers presents contradictory social messages about the roles of…
Descriptors: Social Change, Content Analysis, Television, Mass Media Effects