The phenomenon of marketing in educational institutions has been critically examined by Vining, Topor (2001) and Sevier (1986, 1996). However, no studies have yet been undertaken to examine the marketing of language programs in public education. A timely study is needed to examine the promotion of a recent educational program: the Alberta…

Two models of content-based second language instruction are compared. The two models, French language immersion and mainstreaming, are illustrated in two case studies that focus on how minority language children fare in kindergarten programs. The first case study is of a native Cantonese-speaking child enrolled in an early French immersion program…

Numerous reports and articles have decried the mediocrity of U.S. students' foreign language skills and have called for improved language education. One study that looked at foreign language education in 19 countries suggests several characteristics of successful foreign language programs: starting early, providing an articulated framework,…