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Direct linkTeimourzadeh, Aria; Kakavand, Samaneh; Kakavand, Benjamin – Marketing Education Review, 2023
In the era of big data, many business organizations consider data analytics skills as important criteria in the acquisition of qualified applicants. As numerous managerial decisions in the field of marketing are becoming evidence-based, business schools have integrated case studies about different stages of data analytics such as problem…
Descriptors: Marketing, Teaching Methods, Programming Languages, Data Analysis
Rennick, Christopher; Hulls, Carol C. W.; McKay, Kenneth N. – IEEE Transactions on Education, 2019
Contribution: A semester-long, open-ended design project was implemented to promote intellectual development of first-year students while reinforcing event-driven/procedural programming principles. This paper describes this approach, and an evaluation strategy using Perry's model for intellectual development. The results show that students can…
Descriptors: Introductory Courses, Engineering Education, Active Learning, Student Projects
