In the Stroop task, congruency effects (i.e., the color-naming latency difference between incongruent stimuli, e.g., the word BLUE written in the color red, and congruent stimuli, e.g., RED in red) are smaller in a list in which incongruent trials are frequent than in a list in which incongruent trials are infrequent. The traditional explanation…

Three experiments investigated the learning of simple associations in a color-word contingency task. Participants responded manually to the print colors of 3 words, with each word associated strongly to 1 of the 3 colors and weakly to the other 2 colors. Despite the words being irrelevant, response times to high-contingency stimuli and to…

The word length effect, the finding that lists of short words are better recalled than lists of long words, has been termed one of the benchmark findings that any theory of immediate memory must account for. Indeed, the effect led directly to the development of working memory and the phonological loop, and it is viewed as the best remaining…