In the era of big data, many business organizations consider data analytics skills as important criteria in the acquisition of qualified applicants. As numerous managerial decisions in the field of marketing are becoming evidence-based, business schools have integrated case studies about different stages of data analytics such as problem…

Although video has long been used as a teaching aid in adult literacy and basic education, literacy researchers seem to have ignored the potential benefits of using video as a tool that could add rigour to research. Reporting on their field experiences of an adult literacy learning study in Canada, the authors provide a narrative account of their…