In the era of big data, many business organizations consider data analytics skills as important criteria in the acquisition of qualified applicants. As numerous managerial decisions in the field of marketing are becoming evidence-based, business schools have integrated case studies about different stages of data analytics such as problem…

This paper introduces the Quail Model, a device for the classification and visualisation of learning goals. The model is a communication tool that can smoothen the discussion within a course design team, support shared understanding, and improve decision making. Its theoretical background mingles contributions from instructional design (Bloom,…

These proceedings contain the papers of the International Conference e-Learning 2014, which was organised by the International Association for Development of the Information Society and is part of the Multi Conference on Computer Science and Information Systems (Lisbon, Portugal July 15-19, 2014). The e-Learning 2014 conference aims to address the…