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Download full textLi, Yingxia; Gao, Ying; Zhang, Dongyu – Higher Education Studies, 2016
This paper intends to investigate the effectiveness of a new course pattern--TED-motivated English Public Speaking Course in EFL teaching in China. This class framework adopts TED videos as the learning materials to stimulate students to be a better speaker. Meanwhile, it aims to examine to what extent the five aspects of language skills are…
Descriptors: Case Studies, Public Speaking, English (Second Language), Instructional Effectiveness
Notar, Ellen Elms – 1993
In the United States, people have become resistant to advertising because they live surrounded by messages. However, in China, the average viewer is relatively naive about the use of commercial messages. An attempt was made to teach Chinese college students semiotic analysis of television commercials. Observations of Chinese television were made…
Descriptors: Advertising, Affective Behavior, Broadcast Industry, Consumer Protection
