In recent years, as the digital technology develops by leaps and bounds and the intercultural communication deepens further, Chinese culture has been presented in multimodal texts such as visual texts, audiovisual texts, and hypertexts. The term translation in multimodal texts is different from that in single-modal texts in many ways, but…

This study explores a multimodal approach to teaching contemporary Chinese culture to foster university students' intercultural awareness and intercultural communication competence via a third space. Two universities in the UK took part in the study where the course contents moved from static notions of culture-as-fact in terms of national…