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Direct linkTang, Yingying; Ding, Huiling – Journal of Technical Writing and Communication, 2023
This study examines the content strategies of 12 Chinese universities' international websites. Going beyond the Hofstede--Hall model, we explore a novel mixed-method study using both content strategy analysis and user research to investigate intercultural web-based communication strategies. Our study identifies the impacts of Chinese cultural and…
Descriptors: Foreign Countries, Web Sites, Intercultural Communication, Universities
Zhang, Yuejiao – Journal of Technical Writing and Communication, 2013
This article examines the influential Chinese science book "Brush Talks from Dream Brook," written by Shen Kuo in the 11th century. I suggest that "Brush Talks" reveals a tension between institutionalized science and science in the public, and a gap between the making of scientific knowledge and the communication of such…
Descriptors: Technical Writing, Writing Strategies, Scientific and Technical Information, Asian History
