Taking a photo-studio brand named "Naive Blue"([Chinese characters omitted]) as a case study, this article seeks to contribute to the understanding of translingual practices as stylistic strategies for commercial purposes in the era of globalization. Sociolinguistic analysis of the brand logo, shop signs and social media promotional…

The decolonization of knowledge is increasingly high on the agenda of applied and sociolinguistics. This article contributes to this agenda by examining how peripheral multilingual scholars confront their linguistic and epistemic exclusion from global knowledge production. Based on the product of such a challenge -- a Chinese-centric special issue…