Due to the current status of English as a lingua franca in numerous domains, increasing attention has been directed toward the economic potential of English. However, research on languages other than English from an economic perspective remains limited. This study aims to address this gap by examining the labor market demand for Japanese language…

This study adopted a social network perspective to explore the academic discourse socialization experiences of eight degree-seeking multilingual international students at a university in eastern China. Based on a triangulation of ethnographic interviews, social network questionnaires, and supplementary sources (e.g., voluntarily submitted…

The decolonization of knowledge is increasingly high on the agenda of applied and sociolinguistics. This article contributes to this agenda by examining how peripheral multilingual scholars confront their linguistic and epistemic exclusion from global knowledge production. Based on the product of such a challenge -- a Chinese-centric special issue…

Chinese subtitling of English trailers is essential for marketing foreign films in China, and there is a need to focus on audience reception. Ideal subtitles are expected to provide a necessary aid to the audience but to attract as little attention as possible. Paralinguistic factors like punctuation can influence the audience's attention and…

Translanguaging has been documented to be frequently adopted in day-to-day online interaction. To date, except for Ren and Guo's (2022. Translanguaging in self-praise on Chinese social media. "Applied Linguistics Review" 169. 1-22) pioneering study examining translanguaging practices in online self-praise, there has been scanty focus on…

The global spread of English has made it the dominant language in academic publishing (Hyland, Ken. 2015. "Academic Publishing: Issues and Challenges in the Construction of Knowledge." Oxford: Oxford University Press). Influenced by enterprise culture, scholars from peripheral non-Western countries face mounting pressure to publish in…

National emergency language competence (NELC) can be understood as the capacity to use language to cope with domestic and international public emergencies. NELC constitutes the foundation of and guidance for the provision of emergency language services. Based on a review of emergency language services and language competence development, this…

Multilingual crisis communication has emerged as a global challenge during the COVID-19 pandemic. Global public health communication is characterized by the large-scale exclusion of linguistic minorities from timely high-quality information. The severe limitations of multilingual crisis communication that the COVID-19 crisis has laid bare result…

While an increasing literature on multilingualism addresses the key role of language in access to social resources, including crisis communication, little attention has been paid to practices of English-mediated multilingualism. Based on semi-structured interviews with 10 international students from South Asia and Southeast Asia receiving their…

Little research has focused on extended concurrent speech, unexpected floor taking, or topic switching, since it has been deemed rare (Schegloff 2000. "Overlapping talk and the organization of turn-taking for conversation." "Language in Society" 29(1). 1-63.) or inappropriate (Goldberg 1990." Interrupting the discourse on…

Taking a photo-studio brand named "Naive Blue"([Chinese characters omitted]) as a case study, this article seeks to contribute to the understanding of translingual practices as stylistic strategies for commercial purposes in the era of globalization. Sociolinguistic analysis of the brand logo, shop signs and social media promotional…

This paper examines language ideologies underlying the media representation of Chinese citizens speaking multiple foreign languages. It argues that a figure of good citizenship is being articulated via valorization of multilingual competence that is grounded both in the newly cherished moral values of neoliberal globalization -- entrepreneurship,…

This paper proposes law drafting techniques, especially in Chinese, that aim to enhance the fluency and readability of Hong Kong bilingual legislation. The study is based on the plain language guide published by the Department of Justice of Hong Kong in 2012, with the goal of helping the current legislation to comply with the guidelines. Using…

Translation is an important means of enabling access to information in an emergency response. Increasingly, volunteer translators have been using social media platforms to self-organize and carry out urgent translation tasks that effectively complement official disaster relief efforts. However, the role of crowdsourced translations and the…

Hong Kong popular culture played an important role in the construction and consolidation of Hong Kong identity long before the handover to China. In the past few years leading up to the 10th anniversary of the handover, both Hong Kong and China have undergone numerous changes which seem to be changing their relations. Whilst Hong Kong people had…