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Direct linkSong, Yang – Multilingua: Journal of Cross-Cultural and Interlanguage Communication, 2018
Taking a photo-studio brand named "Naive Blue"([Chinese characters omitted]) as a case study, this article seeks to contribute to the understanding of translingual practices as stylistic strategies for commercial purposes in the era of globalization. Sociolinguistic analysis of the brand logo, shop signs and social media promotional…
Descriptors: Multilingualism, Urban Areas, Foreign Countries, Case Studies
