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Spillan, John E.; Kara, Ali – Journal of Teaching in International Business, 2022
This study explores B-school students' perceptions of subject areas in international business/marketing as well as their preferred learning methods. We compared the responses of students from Peru, Guatemala, Mexico, and China. We found the students from the three Latin American countries mostly shared common perceptions of international marketing…
Descriptors: Marketing, International Trade, Business Administration Education, Student Attitudes