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He, Yi – Arab World English Journal, 2022
This paper is part of the researcher's Ph.D. thesis to deploy and develop the potential of genre-based pedagogy of systemic functional linguistics to support business-major English language learners' development of persuasive strategies in the written discourse of online advertisement. Given the "value" of netvertisement in motivating…
Descriptors: Foreign Countries, English (Second Language), Second Language Instruction, Persuasive Discourse
Peer reviewed Peer reviewed
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Popov, Nikolay, Ed.; Wolhuter, Charl, Ed.; Ermenc, Klara Skubic, Ed.; Hilton, Gillian, Ed; Ogunleye, James, Ed.; Chigisheva, Oksana, Ed. – Bulgarian Comparative Education Society, 2014
This volume contains papers submitted to the 12th Annual International Conference of the Bulgarian Comparative Education Society (BCES), held in Sofia and Nessebar, Bulgaria, in June 2014, and papers submitted to the 2nd International Partner Conference, organized by the International Research Centre 'Scientific Cooperation,' Rostov-on-Don,…
Descriptors: Role of Education, Global Approach, Competence, Comparative Education