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Direct linkYaqian Jiang – ProQuest LLC, 2022
As the online education market continues to expand globally, teaching and advertising have converged in digital spaces in unprecedented ways. Driven by the attention economy, independent online educators must compete to cultivate a consumer base. To attract followers, they must engage not only in online teaching activities but also in…
Descriptors: Teaching Methods, English (Second Language), Second Language Learning, Second Language Instruction
Li, Xiangdong – Interpreter and Translator Trainer, 2022
Content analysis of job ads has been used to inform curriculum renewal in many disciplines, but it is not commonplace in Translation Studies. This paper aims to identify qualifications and competences in the translation market through content analysis of translation job ads in China. Four hundred and twenty-nine job ads were collected from the two…
Descriptors: Employment Qualifications, Translation, Interpersonal Competence, Marketing
Wong, Tzu-Jung; King, Jessica L.; Pomeranz, Jamie L. – Health Education Research, 2016
Antitobacco advertisement components, including types of messages and advertising appeals, have not been evaluated among multinational groups. This study identified and compared the content of antismoking video ads across three countries. We reviewed 86 antismoking video advertisements for the following information: severity of the consequences of…
Descriptors: Foreign Countries, Cultural Differences, Smoking, Health Promotion
Chun, Jiang – ProQuest LLC, 2010
This dissertation takes Chinese advertisements as the research subjects to see in what way a quantifiable large number of advertisements with its metaphorical nature and instrumental mission can reflect social cultural change, in specifics, ideology and identity change of China in the last thirty years by combining four methods of research:…
Descriptors: Advertising, Figurative Language, Ideology, Criticism
Peer reviewedStout, Daniel A.; And Others – New Jersey Journal of Communication, 1994
Uses content analysis of 306 consumer advertisements in "People's Daily" from 1979-91 to examine utilitarian and hedonistic themes and appeals. Finds support for the hypothesis that depictions of utilitarian values are decreasing, and indirect support for the hypothesis that hedonistic values are increasing. Suggests that Chinese…
Descriptors: Advertising, Audience Analysis, Consumer Economics, Content Analysis
Download full textAssociation for Education in Journalism and Mass Communication. – 1999
The Advertising, Part 2 section of the Proceedings contains the following 8 papers: "Made in Taiwan and the U.S.A.: A Study of Gender Roles in Two Nations' Magazine Advertisements" (Kim E. Karloff and Yi-ching Lee); "The Impact of Culture on Political Advertising: A Comparison between the U.S. and Korean Newspaper Ads"…
Descriptors: Advertising, Athletics, Comparative Analysis, Content Analysis
Association for Education in Journalism and Mass Communication. – 1996
The Advertising and Public Relations section of the proceedings contains the following 14 papers: "Toward an Understanding of Cultural Values Manifest in Advertising: A Content Analysis of Chinese Television Commercials from 1990 and 1995" (Hong Cheng); "The Impact of Advertising Distance on International Advertising: An Analysis of…
Descriptors: Advertising, Case Studies, Content Analysis, Cultural Context
2003
The Magazine Division of the proceedings contains the following 6 papers: "Henry Luce's Anti-Communist Legacy: A Qualitative Content Analysis of U.S. News Magazines' Coverage of China's Cultural Revolution" (Daniel Marshall Haygood); "Gender Images in Global Versions of 'Gentlemen's Quarterly'" (Hong Ji); "Selling Silicon:…
Descriptors: Advertising, Computers, Content Analysis, Employed Women
