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Wang Guénier, Amily Dongshuo – Journal of Teaching in International Business, 2020
This study presents a course design that integrates multimodal sounds, pictures, videos, student presentations, guest speakers, and group work into a multimodal course to enhance intercultural communication competence into a high-profile business training course. The course is tailor-made for 488 managers and staff in one of the world's top 10…
Descriptors: Intercultural Communication, Business Communication, Multimedia Instruction, Course Descriptions