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Direct linkTeng, Shasha; Khong, Kok Wei; Chong, Alain Yee Loong – Journal of Marketing for Higher Education, 2015
Few studies have been conducted to identify what kinds of online information are provided by institutions and needed by international students in social media. This study aims to identify critical constructs of study abroad information (SAI) that can generate positive attitudes toward the university. Specifically, this study attempts to…
Descriptors: Foreign Countries, Study Abroad, Foreign Students, College Students
