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Probing Cultural Differences in Product Design and Consumer Evaluation Using Repertory Grid Analysis
Tang, Pinyan; Lawson, Glyn; Sun, Xu; Sharples, Sarah – International Journal of Technology and Design Education, 2022
Culture plays an essential role in the success of product design, especially in the age of a global economy where there is a high probability of discrepancy between the designer's intention and the consumer's response. However, the role of culture is often challenging to identify and measure. In the current paper, we employed Repertory Grids to…
Descriptors: Cultural Differences, Design, Foreign Countries, Program Evaluation
Li, Juan; Li, Zhe; Liu, Shuo-Fang; Cheng, Meng – Interactive Learning Environments, 2020
Traditional methods for conducting performance evaluations of academic courses are somewhat limited in that they are unable to account for both quantitative and qualitative data. For example, the data used to assess student performance in a typical industrial design course are generally complex, multi-criteria, multi-variable, and frequently vague…
Descriptors: Student Evaluation, College Students, Industrial Education, Design