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Direct linkLai, Linda S. L.; To, W. M.; Lung, Jane W. Y.; Lai, T. M. – Higher Education: The International Journal of Higher Education and Educational Planning, 2012
This paper describes an exploratory study on the perceived value of higher education by Chinese students in Macao SAR, Guangzhou, Shanghai, and Taipei. Using responses from 316 students, we find that the Sheth-Newman-Gross Theory of Consumption Values explains how students perceive the services offered by higher education institutions. Students…
Descriptors: Higher Education, Student Attitudes, Multiple Regression Analysis, Factor Analysis
