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Direct linkYousaf, Salman; Fan, Xiucheng; Laber, Fahad – Journal of Marketing for Higher Education, 2020
The purpose of this research is to understand how nation branding initiatives complement education diplomacy for a country such as China and to investigate how country distance shapes perceptions of China across a large international student contingency in China. We use Ghemawat's [(2001). Distance still matters. "Harvard Business…
Descriptors: Marketing, Higher Education, Foreign Students, Student Recruitment
Zou, Bin; Li, Hui; Li, Jiaying – Computer Assisted Language Learning, 2018
Mobile apps are broadly used by students in and after class to improve their language skills. This study aimed to investigate how a curriculum app and a social communication app can be integrated into English language teaching and learning and what sorts of tasks can be employed to enhance learners' EFL learning. A curriculum app was created by…
Descriptors: Computer Assisted Instruction, English (Second Language), Second Language Learning, Second Language Instruction
