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Direct linkKamal Basha, Norazlyn; Sweeney, Jillian C.; Soutar, Geoffrey Norman – International Journal of Educational Management, 2020
Purpose: In recent times, many universities have been pressured to become heavily involved in university branding. The purpose of this paper is to investigate students' perceptions of different international universities (brands) in terms of important university attributes, including the country in which the university's main campus is located and…
Descriptors: College Students, Preferences, International Schools, Universities
Yang, Juan; Thomas, Michael S. C.; Qi, Xiaofei; Liu, Xuan – Computer Assisted Language Learning, 2019
From a psycholinguistic perspective of view, there are many cognitive differences that matter to individuals' second-language acquisition (SLA). Although many computer-assisted tools have been developed to capture and narrow the differences among learners, the use of these strategies may be highly risky because changing the environments or the…
Descriptors: Foreign Countries, Cognitive Ability, Phonological Awareness, English Teachers
